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Love Is Covering A Shift For A Hungover Buddy: The BetterShift Pivot
All you need is love? Bah, the Beatles were full of it. You need to monetize that love.All you need is love? Bah, the Beatles were full of it. You need to monetize that love. Jokes about prostitution...
View ArticleHow Trip Adler Found His Idea For Scribd After Hanging Up On 1-800-ASKTRIP
Before Scribd became a multi-million-document storehouse, Trip Adler was a Harvard grad casting about for a business idea--here's how he found it.The official history for Scribd, a social publishing...
View ArticleHow Eric Ries Coined "The Pivot" And What Your Business Can Learn From It
It's only appropriate that Eric Ries is the subject of the first video for Fast Company's new series: The Pivot. He's the author of a best-selling book, "The Lean Startup," and the man who made the...
View ArticleHipmunk Took The Agony Out Of Flying Then Pivoted To Hotel Booking
A pivot doesn't have to be a change in business model. That's the case with Hipmunk, a flight search aggregator that turned to hotel listings when the airlines began cutting commissions.To take the...
View ArticleReid Hoffman On PayPal's Pivoted Path To Success
PayPal pivoted not once, not twice, but at least five times before settling on a winning business model.PayPal pivoted not once, not twice, but at least five times before finding the innovative...
View ArticleBilly Chasen's $2 Million Pivot From QR Codes To Turntable.fm
After raising millions in venture capital to launch a QR code technology called Sticky Bits, Chasen pirouetted--some would say rebooted--to a whole new concept, and thus was born the social music...
View ArticleHow Chegg Found A Textbook Rental Goldmine In A College Classifieds Haystack
Chegg rents a million textbooks a year and employs 150 people. But it was originally Cheggpost.com, a service providing free classified ads to college students.Chegg rents a million textbooks a year...
View ArticleGojee's Mike Lavalle On The Key Insight That Turned The Site Into Foodie...
Despite its name Mint.com has nothing to do with food, but the site's charts-and-graphs approach to finance did inspire recipe recommendation engine Gojee. But not before it went through a couple of...
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James Hong's Pivot From Rating To Dating: The HotOrNot Story
A superficial site about rating hotties went viral and became a paid dating service worth millions. Here's how Hong transformed HotOrNot.Two Heinekens into a lazy afternoon in October 2000, James Hong,...
View ArticleAn Insider's History Of How A Podcasting Startup Pivoted To Become Twitter
Long before it was credited with changing world politics, Twitter was the side project at a podcasting company that was about to lose its customers to Apple.Making sense of Twitter's history is a bit...
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